Calvin Klein released a new campaign that features Solange Knowles as their newest model. Solange handpicked those who are included in the group photo who apparently are fellow musicians of hers. This encouraged Calvin Klein to name the campaign, “Our family. #MyCalvins.”
Included are American artists: Caroline Polechek, Kelela, and British singers, Dev Hynes and Adam Bainbridge of Kindness.
In a statement, Calvin Klein mentioned, “The group is shot together as a ‘chosen’ musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families - both born and made- to connect with one another and celebrate the things that unite us.”
Solange also expressed her excitement with an Instagram post that captioned, “Big love to @calvinklein , Raf Simons, and the whole Calvin team for this moment of celebrating my musical family, and for capturing us so authentically us. #MYCALVINS.”
Available from this holiday season until spring 2018, you can shop new underwear and denim outfits for both men and women online and in store.
Let us know which items you plan on grabbing!